Ep.17 - The founder Disrupting How Millennials & Gen Z Socialize Without Alcohol

Jake Bullock is the Co-Founder & CEO of Cann, the THC-infused social beverage company revolutionizing the way people socialize by providing a range of microdosed beverages that serve as alcohol alternatives made with simple, all-natural ingredients. Before taking his entrepreneurial leap, Jake was an associate at Bain Capital’s North American Private Equity fund evaluating potential investment opportunities with a specific focus in the consumer space. Our conversation included:Disrupting the social beverage monoculture a new alternative to alcoholThe changing ways people are socializingThe challenges of innovating in a regulated marketUsing learnings from his private equity background building the Cann brand from the ground upPrioritizing product quality and a strong dThe importance of building a brand for retail vs. ecommerce Focus on innovation over replication as it’s better to fail with something innovative rather than "boring" Insights into modern fundraising as a startup founder