EP: 17 Why I’m Taking an Instagram Hiatus (And Building a Movement Instead)

I did the thing I swore I’d probably never do as a woman who literally built an empire on Instagram… I’m taking an IG hiatus.In this episode, I’m taking you behind the scenes of the identity shift that has been building in my body for months — the whispers, the signs, the “oh my god this is it” confirmations — and how it all led to me walking away (for now) from the platform that made my name so I can build something even bigger, deeper, and more sustainable for the long game.We talk about Instagram as an energy leak, why short-form started to feel like I was squeezing my bigness into a 30-second box, and the legacy-level questions I had to get radically honest about as a mom of three, a Projector, and a woman who is here for a movement, not just a moment. If you’ve been feeling the tug to do things differently, to protect your energy, to build in a way that actually feels like you — this episode is your sign.Inside this episode, we dive into:The moment my next-level identity got too loud to ignore and why that meant I couldn’t keep doing content the old wayHow Instagram shifted from amplifying my message to quietly draining my energy and my focusThe three legacy-level questions I asked that changed my entire visibility and content strategyWhy I’m choosing YouTube, podcasting, and email as the new “home base” for the Iconic Woman MovementWhat to ask yourself if you’re feeling performative, drained, or stuck in old strategies that no longer match who you are now“If I’m building a global movement, why am I still playing by the rules of a platform that drains me instead of amplifying me?”And because I know so many of you are in your own identity shift right now, I’m opening something really special…If this episode feels like it was written for you — if you’re in that in-between place where your old identity doesn’t fit anymore but the new one hasn’t fully landed — I created Breakthrough Week exactly for this.For this week only, I’m opening a limited number of 1:1 Breakthrough Week spots where you and I:Get crystal clear on the movement you’re actually here to build (not just the offer you think you “should” sell)Identify where you’re leaking energy in your business, content, and leadership and where to amplify your energyMap out the identity, strategy, and platform shifts that support your next levelAnchor it all somatically so your nervous system feels safe holding more visibility, more clients, more impactIt’s one focused, powerful week together to get you out of the spin and into anchored, aligned action.👉 Book your Breakthrough Week hereHere’s to choosing depth, legacy, and alignment — and remembering who the F you are.Let’s frickin go baby!