Ep 17: Why the Middle 60% of Your Sales Team Holds the Key to Growth

from Revenue Rewired · host Jay Feitlinger & Sarah Shepard | B2B Growth Experts

Your top reps don’t need help. Your bottom reps won’t make it. The middle? That’s where growth lives.In this episode, we break down why the middle 60% of your sales team holds the key to consistent, scalable revenue, and how to coach, support, and motivate them the right way.In this episode, you’ll learn:How to identify your 20/60/20 performance splitCoaching models that actually move the middleCompensation and incentive strategies that workIgnore your middle reps, and you’ll never scale. Invest in them—and everything changes.Email: [email protected]: www.stringcaninteractive.comReach out to the hosts on LinkedIn:Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/

Episode metadata supplied by the publisher feed · Published Jun 26, 2025

Embed this episode

Attribution link and audio player

Ready to play

Ep 17: Why the Middle 60% of Your Sales Team Holds the Key to Growth

0:00 38:09

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Business Of Influence Karan White Being an influencer is no longer just a hobby or a side gig. It’s now a legitimate career and this has given rise to a new industry with its own set of challenges, but also so much opportunity. Despite the growth of the industry, there is a notable absence of established career paths and professional training available, which is why I’ve created this podcast. Each Tuesday, I’ll help you learn with confidence the tried and tested strategies that have generated millions in revenue for my clients across the globe. This podcast is dedicated to helping influencers navigate the business side of things, providing insights and guidance on everything from contracts and negotiations to branding and marketing. I believe that by sharing knowledge and experience, I can help you build a sustainable long-term career in the industry with secure and stable income streams.Stay tuned for solo episodes on all things brand partnerships, product development, media, and publishing, all through the len Lights Camera Cash Podcast Nicole Sellars Studios A podcast for entrepreneurs, creators, and experts ready to turn visibility into income. Hosted by Nicole Sellars, Lights, Camera, Cash explores personal branding, monetization, media, and modern business strategies to help you build authority, scale revenue, and create freedom on your own terms. The B2B Revenue Executive Experience Cory Cotten-Potter The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more. The Revenue Maze The Revenue Maze Valerie Cobb helps guide C-Suite Execs through the halls, dead ends, and U-turns towards an upward growth trajectory. Each week, Valerie meets with a new guest to share how you can get yourself out of the maze to grow your small business! Listen on all major podcast platforms and watch the full videos on our YouTube channel, The Revenue Maze.

Frequently Asked Questions

How long is this episode of Revenue Rewired?

This episode is 38 minutes long.

When was this Revenue Rewired episode published?

This episode was published on June 26, 2025.

Can I download this Revenue Rewired episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!