EP 17: Without This You're Costing Yourself Money with Cheyenne Martinez

In this value-packed episode, Zoey B chats with Cheyenne Martinez, founder of STRBKeep, a bookkeeping firm built specifically for short-term rental hosts and real estate investors. As both a bookkeeper and an STR owner herself, Cheyenne understands firsthand the challenges of keeping finances organized while growing a rental business.Together, they unpack the behind-the-scenes systems that keep your portfolio running smoothly, from setting up your books the right way to preparing for cost segregation studies and tax season.You’ll learn:🧾 What a bookkeeper actually does (and how it differs from your CPA)🔍 Why early organization leads to better tax strategies and financial clarity📊 How proper bookkeeping supports cost segregation and long-term growth💡 The simple systems Cheyenne uses to track expenses, revenue, and renovations🏠 What she’s seeing across top-performing STR markets and amenitiesIf you’ve ever felt overwhelmed trying to track spending, receipts, or rental income, this episode will help you get clear, get organized, and get back to working on the business instead of in it.You can finder her on Instagram @STRBKEEPReady to build a lifestyle aligned real estate portfolio? Apply for the Rooted in Rentals Mentorship and Interview with Zoey to join the community: https://www.zoeyberghoff.com/rnrmentorshipGet Zoey’s free resources for her listenings and stay in the know with the monthly Rooted Report here: https://www.zoeyberghoff.com/toolsExclusive discounts and free trials from brands Zoey loves for her listeners. Unlock them here: https://www.zoeyberghoff.com/resources-