Ep # 171: Intent Signals Are Broken: What To Do Instead ft. Omer Gotlieb (Founder & CEO, Salespeak)

In this episode of Across The Funnel, Adil Saleh sits down with Omer Gotlieb, Founder and CEO at Salespeak, to explore why AI in GTM still rises or falls on trust, not features, and why the next wave of winners will design around the buyer’s experience instead of stacking more internal tools. Omer unpacks how “intent” has gotten messier as buyers research in ChatGPT as much as they browse websites, why lazy signal-based outreach is turning into a spam cannon, and what it takes to engage with real context rather than a single click. They also dig into practical GTM choices for chaotic markets, including month-to-month experimentation, freemium and pay-per-use models that reduce commitment risk, and a value-first approach that earns expansion instead of forcing it. The conversation closes with lessons from building lean teams in an AI era, using agents to do more with fewer hires, and advice for first-time founders to win early by delivering clear value and owning a distinct point of view in a crowded category.