Ep. 171: The Death of Marketing Campaigns and Life After Social Media

from Higher Ed Pulse · host Kyle Campbell, Zach Busekrus

In this exciting conversation, Zach chats with Kyle Campbell, Founder and CEO of Education Marketer, about why marketing campaigns no longer matter and what student recruitment in a post social media world might look like.Zach and Kyle also riff on:The pros of LinkedIn’s algorithm as opposed to those of other social networksWhy higher ed should invest more in long-form contentHow to think differently about telling student storiesWhat higher ed marketers can learn from influencers about email marketingAnd so much more!If you’re not already following Kyle on LinkedIn, you can do so here. Also, learn more about his offerings for schools large and small here. This Episode is Sponsored by PathifyMeet Pathify — an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like otherEnrollifyshows too! Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jaime Hunt, Allison Turcio, Corynn Myers, Dustin Ramsdell, Terry Flannery, Jaime Gleason and many more. Learn more aboutThe Enrollify Podcast Networkat podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode metadata supplied by the publisher feed · Published Oct 26, 2023

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Ep. 171: The Death of Marketing Campaigns and Life After Social Media

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This episode is 57 minutes long.

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This episode was published on October 26, 2023.

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