Ep 172 April Edwards - DeckBuilderMarketers.com
April reveals how she leverages nearly two decades of marketing expertise to help deck builders rank #1 on Google, increase leads, and build lasting client relationships, all while staying true to craftsmanship and values. Whether you're running a team, scaling your business, or just getting started, her insights on niche-focused marketing, AI adaptation, and authentic online presence will help you build more than decks. Build a legacy worth sharing.
Episode 172 of the The Trades Podcast podcast, hosted by April Edwards (Guest), Deck Builder Marketers Team, TheTradesPodcast.com Production Team, Jeff Mudd (Host), Danny Torres (Host), titled "Ep 172 April Edwards - DeckBuilderMarketers.com" was published on August 28, 2025 and runs 37 minutes.
August 28, 2025 ·37m · The Trades Podcast
Summary
April reveals how she leverages nearly two decades of marketing expertise to help deck builders rank #1 on Google, increase leads, and build lasting client relationships, all while staying true to craftsmanship and values. Whether you're running a team, scaling your business, or just getting started, her insights on niche-focused marketing, AI adaptation, and authentic online presence will help you build more than decks. Build a legacy worth sharing.
Episode Description
Join Jeff and Danny as they sit down with April Edwards, the skilled marketer behind Deck Builder Marketers. With a keen focus on deck building contractors, April walks through how she helps them grow with targeted strategies—from ranking higher in Google to generating consistent leads and crafting marketing systems that work.
What You’ll Learn
Why specializing in deck builder marketing unlocked growth and clarity for April’s business
How being easy to find online—especially by ranking #1 for the right keywords—drives real results
How April’s team uses AI, Google Business Profiles, SEO, PPC, and more to boost exposure
Case examples of quick wins, such as clients ranking dominant in their local markets
The value of systems that support long-term growth—without sacrificing authenticity or quality
Guest Bio
April Edwards is the CEO of Deck Builder Marketers. With experience in art, commercial design, and marketing since 2004, she found her stride by focusing on deck builders—making her agency one of the first full-service firms built solely for this trade. She’s passionate about helping contractors grow, scale, and thrive through marketing that works.
Resources & Mentions
Deck Builder Marketers Overview & Free Strategy Session: deckbuildermarketers.com/april-edwards
Deck Builder Marketers
AI’s Role in Deck Builder Marketing: April’s insights on adapting to AI marketing trends for trades businesses
Deck Builder Marketers
How April Scaled a 7-Figure Agency: Niching for clarity, systems, and recurring growth
Seven Figure Agency
About The Trades Podcast
Website
https://www.thetradespodcast.com
Hosted by
Jeff Mudd and Danny Torres
The Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community.
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