EPISODE · Aug 28, 2025 · 37 MIN
Ep 172 April Edwards - DeckBuilderMarketers.com
from The Trades Podcast · host April Edwards (Guest), Deck Builder Marketers Team, Danny Torres (Host), Jeff Mudd (Host), TheTradesPodcast.com Production Team
Join Jeff and Danny as they sit down with April Edwards, the skilled marketer behind Deck Builder Marketers. With a keen focus on deck building contractors, April walks through how she helps them grow with targeted strategies—from ranking higher in Google to generating consistent leads and crafting marketing systems that work.What You’ll LearnWhy specializing in deck builder marketing unlocked growth and clarity for April’s businessHow being easy to find online—especially by ranking #1 for the right keywords—drives real resultsHow April’s team uses AI, Google Business Profiles, SEO, PPC, and more to boost exposureCase examples of quick wins, such as clients ranking dominant in their local marketsThe value of systems that support long-term growth—without sacrificing authenticity or qualityGuest BioApril Edwards is the CEO of Deck Builder Marketers. With experience in art, commercial design, and marketing since 2004, she found her stride by focusing on deck builders—making her agency one of the first full-service firms built solely for this trade. She’s passionate about helping contractors grow, scale, and thrive through marketing that works.Deck Builder MarketersNADRAResources & MentionsDeck Builder Marketers Overview & Free Strategy Session: deckbuildermarketers.com/april-edwardsDeck Builder MarketersAI’s Role in Deck Builder Marketing: April’s insights on adapting to AI marketing trends for trades businessesDeck Builder MarketersHow April Scaled a 7-Figure Agency: Niching for clarity, systems, and recurring growthSeven Figure Agency About The Trades PodcastWebsitehttps://www.thetradespodcast.comHosted byJeff Mudd and Danny TorresThe Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community. Support the Trades MovementIf this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.
What this episode covers
April reveals how she leverages nearly two decades of marketing expertise to help deck builders rank #1 on Google, increase leads, and build lasting client relationships, all while staying true to craftsmanship and values. Whether you're running a team, scaling your business, or just getting started, her insights on niche-focused marketing, AI adaptation, and authentic online presence will help you build more than decks. Build a legacy worth sharing.
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Ep 172 April Edwards - DeckBuilderMarketers.com
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