EP 172 : Positioning Masterclass with April Dunford (Bestselling Author & Marketing Guru)

April is the Author of Obviously Awesome, a book on Positioning a brand or startup. In this episode she spoke about the problem with positioning, how to position your product and how to position products across different geographies in her conversation with Roshan Cariappa. Topics: 00:00 Introduction 01:40 The problem with positioning 10:39 How to position your product 18:13 Articulating your USP  28:20 Nice to have v/s need to have  44:24 Getting functional heads to prioritize positioning 48:51 Positioning in different geographies 52:17 Listening to customers ------------------------------------- Click here to get regular WhatsApp updates: https://wa.me/message/ZUZQQGKCZTADL1 ------------------------------------- Connect with April : Linkedin: https://www.linkedin.com/in/aprildunford/ Twitter: https://twitter.com/aprildunford ------------------------------------- Connect with Us:  Linkedin: https://www.linkedin.com/company/startup-operator ​Twitter: https://twitter.com/OperatorStartup​​ ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode! --- Send in a voice message: https://anchor.fm/startup-operator/message