EP 172: Purpose → Perspective → Perception

In this episode, Creative Director Taranveer Singh joins to discuss the foundations of powerful advertising and storytelling. Drawing on his experience in motion design and directing at Monks, he breaks down the three pillars of content creation: purpose, perspective, and perception. Singh shares how these principles shape brand communication across both physical and digital spaces, while also exploring the psychology of how audiences engage with content in today’s fast-paced, short-form media landscape.The conversation dives into creativity as a human need, the challenges of balancing consumption versus creation, and how memory and perception drive lasting impact. Singh also reflects on his personal journey, from experimenting with VFX to leading creative strategy, and leaves listeners with practical insights on introspection, motivation, and staying human in an AI-driven world.__https://www.instagram.com/trnvirsingh/