Ep. 173: How to Drive B2B Marketing Success with Social Media

Social media is still very much underestimated in B2B marketing, as many are still skeptical about how much impact it really has. However, when done right, B2B social media initiatives can generate incredible results such as greater brand awareness, enhanced audience engagement, and eventually business growth. So how can B2B marketers leverage social media for better outcomes? That’s why we’re talking to B2B social media expert Ermeric Ernoult (Co-Founder, Agorapulse), who shares powerful insights about how to drive B2B marketing success with social media. During our conversation, Emeric explained how to measure social media success and which approach he recommends marketers leverage for better results. He also provided actionable tips on how to get buy-in from senior management, outlined the key pitfalls to avoid, and elaborated on how marketers can simplify attribution to ensure they’re focusing on the right metrics.