Ep. 174 Cybersecurity, Sales, and Staying Ahead with Darwin Lara

What do hacking attempts, dark web threats, and AI trickery have in common? They’re all part of the modern digital battlefield - and Darwin Lara is on the front lines. As the founder of EVO Corp, a premier cybersecurity and managed IT services firm, Darwin brings a unique blend of tech expertise, entrepreneurial grit, and sales savvy to his mission of protecting businesses from today’s digital threats.This week on MissionCTRL, Ramon and Jorge sit down with Darwin to hear how a kid from Ecuador who dreamed of becoming a professional soccer player ended up running a cutting-edge tech company in Connecticut. After earning a spot on his national team and moving to the U.S. on a soccer scholarship, Darwin discovered a new passion - computers. But he didn’t want to just sit behind one. So he taught himself to sell, got certified in cybersecurity at MIT, and began building a business that’s now helping companies stay safe in an increasingly risky online world.From email protection and infrastructure support to helping teams spot phishing scams before they click, Darwin shares why cybersecurity is about more than software - it’s about people, training, and staying one step ahead of the bad guys. He also opens up about the importance of constant learning, the power of networking, and how EVO Corp got its name from Charles Darwin’s theory of evolution: survival of the fittest.If you’ve ever wondered what you can really do to protect yourself and your business - or how to turn a passion for tech into a thriving company - this episode is for you.•••Find full episodes of Mission CTRL on Anchor, Apple Podcast, Spotify, and our website.Mission CTRL aims to ignite the innovative spirit inside us all through providing budding and successful entrepreneurs and community leaders with a platform to share their stories and inspire others. Tune in every Wednesday and catch up with the team at Peralta Design as we unleash the origin stories behind some exceptional leaders, share marketing/branding insights, and navigate the ever-changing currents of pop culture.Subscribe for more weekly branding and entrepreneurial content here! To learn more about Peralta Design's work visit peraltadesign.com.#welaunchbrands #launchyourbrand #BrandU #missionctrl #mctrl #digitalagency #mbeagency #mbe #digital #branding #marketing #web #creative #contentcreator #contentstrategy #marketingstrategy #leadership #leader #entrepreneur #entrepreneurs #entrepreneurship #entrepreneurial #startup #startups #business #businessowner #businesstips #scalingyourbusiness #smallbusiness #w2 #fulltime #9to5 #office #officelife #corporate #podcast #podcasts #podcastshow #businesspodcast #lifestory #lifestories #personalstory #personalstories