Ep 175. Cómo posicionarse en el sector premium de belleza con Marta Panera de Foreo.

from Ecosistema Ecommerce · host Javier López Rodríguez

Foreo es una marca de belleza especializada en aparatos para el cuidado de la piel, que fue fundada en Suecia hace 10 años y está presente en más de 70 países. De hecho, son pioneros en la creación de una nueva categoría llamada tecnobelleza y ya facturan a escala global por encima de los 1.000 millones de euros. Para conocer este mercado y las particularidades invitamos hoy al podcast a Marta Panera, Directora de Marketing y Comunicación de Foreo en España y en otros países. Marta es una fuerte impulsora del emprendimiento femenino con una amplia experiencia en ecommerce y hablaremos de las particularidades y las dificultades que supone posicionar una marca en el sector premium de la categoría de belleza. Veremos como trabajan a nivel local e internacional, qué tipo de acciones realizan, como trabajan los marketplaces y la estrategia de precios entre los puntos físicos y el canal online. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/ecosistemaecommerce Twitter: https://twitter.com/ecosistemaecomm Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Sep 15, 2023

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Ep 175. Cómo posicionarse en el sector premium de belleza con Marta Panera de Foreo.

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