Ep #175: How to Maximize Enrollment with Enhanced Benefits – with Allison De Paoli

Should you enroll enhanced benefits yourself, or can a professional enroller help to create clear communication while maximizing enrollment and delivering better client satisfaction – and what are the financial considerations of that decision?That is the question that Allison De Paoli discusses in this episode. Her firm, De Paoli Professional Services, specializes in becoming an extension of your office, enabling a more direct and in-depth communication about employees’ enhanced benefits in an effort to maximize participation.We explore whether (in some situations) using benefits enrollment software makes more sense than doing in-person enrollments. Allison also explains that success in this practice area represents a combination of art and science – exactly the kind of nuance needed to help employees make the best choices for themselves and their families.Finally, we discuss how some employers are making the choice of baking enhanced benefits into their plans, and what that means for advisors.What You’ll Learn From this Episode:Why you can’t simply use benefits enrollment software on its own.What market sizes can benefit from professional enroller help.Whether advisers should handle smaller cases themselves, or send someone from their office to manage them.How much of enrollment is “art” and how much is “science”.Why some employers are baking enhanced benefits into their plans.