Ep. 175: How to Strategically Leverage LinkedIn to Grow Your Audience

If you’re in the B2B space and not leveraging LinkedIn, you’re missing out on one of the most powerful platforms for building brand authority, networking, and strategic business growth. Many businesses, however, fall into the trap of using ineffective tactics like “spray and pray” or “pitch slapping” - both of which can damage your brand reputation significantly. How can B2B marketers and their companies leverage this incredible platform the right way? That’s why we’re talking to Sivan Ohavim (CEO, Elevate Media), who shared insights on how B2B companies can strategically leverage LinkedIn to grow their audience and generate qualified leads. During our conversation, Sivan discussed why personalized outreach outperforms generic campaigns and talked about how to build targeted, high-quality lead lists that focus on specific buyer pain points. She also elaborated on the role of AI and automation in scaling LinkedIn outreach and discussed the importance of nurturing leads through personalized messages.