EP 175 | Paul Harwood (Useristics) - Understanding the differences between Behavioral vs Attitudinal reasons for churn.

from CHURN FM · host Andrew Michael

Today on the show we have Paul Harwood, a Co-founder of UseristicsIn this episode, Paul shares why dealing with churn in different markets can vary wildly whilst the blended metric may look the same across them.We then discussed how to define user segments for your research and we wrapped up by talking through the differences between behaviour vs attitudinal reasons for churn.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me 1directly at [email protected]. Don't forget to follow us on Twitter.

What this episode covers

Today on the show we have Paul Harwood, a Co-founder of Useristics In this episode, Paul shares why dealing with churn in different markets can vary wildly whilst the blended metric may look the same across them. We then discussed how to define user segments for your research and we wrapped up by talking through the differences between behaviour vs attitudinal reasons for churn. As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear fr...

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EP 175 | Paul Harwood (Useristics) - Understanding the differences between Behavioral vs Attitudinal reasons for churn.

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This episode is 40 minutes long.

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This episode was published on July 27, 2022.

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