EP 175: Stop Playing Small - Creating confidence in pricing

Lyndsay and Shannon discuss the challenging topic of pricing flowers. They highlight that new flower farmers often struggle with valuing their time and products, leading to unsustainable pricing. The hosts debunk the misconception that being the lowest-priced option attracts loyal customers, advocating instead for understanding costs and setting informed prices. They provide actionable strategies, such as tracking expenses and differentiating pricing for various sales channels. Ultimately, they encourage farmers to confidently charge what their products are worth to ensure business sustainability.If you’re ready to stop hoping for good roses and start growing them, visit heirloomroses.com and use code DIRTONFLOWERS for 20% off all roses now through 12/31/25.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm