Ep # 175: Turning Sales Content Into a Sales System: The “In-Home” Playbook ft. Dean Curtis (CEO, Ingage)

In this episode of Across The Funnel, host Adil Saleh sits down with Dean Curtis, CEO of Ingage, to explore how SaaS and GTM teams should think about AI with clear ROI guardrails, why “vibe-coded” prototypes rarely replace core systems without strategy, and how staying ruthlessly specific about your ICP sharpens positioning in noisy categories; Dean breaks down tying every software purchase to a metric that maps to real money (close rate, deal size, time-to-value), the practical path from onboarding to adoption through training and iteration loops, and how a customer health index plus multi-channel communication helps teams spot churn risk early while partners and “better together” integrations increase account stickiness.