Ep. 176: How to Think Creatively and Get New Customers in B2B

Regardless of which B2B vertical you find yourself in, acquiring new customers is essential for hitting revenue goals. Many conventional methods and tactics fall short, which means that marketers and sales need to adopt more creative approaches to customer acquisition. How do B2B marketers do that, and what role do they have to play? That’s why we’re talking to Brook Shepard (Founder & CEO, Mason Interactive), who shared proven strategies on how to think creatively and get new customers in B2B. During our conversation, Brook emphasized the importance of focusing on breaking through the noise rather than just relying on technology. He also highlighted the need to understand churn ratios, set specific customer targets, and advocated for a diversified media strategy. Brook also stressed the importance of case studies and provided some actionable tips on how B2B marketers can think creatively to reach new people.