Ep. 176 :: Rita Clifton: Branding Commander of the British Empire

In episode 176, Rita Clifton joins the show from across the pond. The Financial Times identifies her simply as The Brand Guru and the Queen awarded her the distinction of the Commander of the Order of the British Empire (one step below knighthood / damehood, if you're not up to speed with your British Netflix viewing).      Rita's career has included being a Vice-Chair and Strategy Director at Saatchi & Saatchi, as London CEO and Chair at the global brand consultancy Interbrand and as co-founder of BrandCap.   Rita is a regular columnist and media commentator, as well as author of 'The Future of Brands' and two editions of The Economist book 'Brands and Branding'.   Her new book on leadership—Love Your Imposter—launched recently. Click link below to purchase at Amazon.   Love Your Imposter   * * *   If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.   Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.     Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:   behindyourbacksales.com/newsletter   For more info: behindyourbacksales.com/podcast    Instagram: instagram.com/behindyourbackceo