Ep 177: AKNF - Email Cohort KungFu with Jordan Gordan from Pilothouse

Subscribe to DTC Newsletter - https://dtcnews.link/signup Work with Pilothouse -> https://pilothouse.co Today we're geeking out on email cohorts with new Head of Email and Customer Retention Jordan Gordan (JOGO). We cover: Why every funnel is a leaky funnel Why your most recent purchases are your best purchasers Why you need to cohort differently during Growth at Any Cost and Growth a reasonable costs stages of your business Why Black Friday looks like a Pig in a Python Who cohort analysis is like a demographics report Why you NEED to blend your reactivation costs into the entire customer lifecycle Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video