Ep. 177: John List - On How and Why Things Scale, the Power of "Quitting" and More

Today, we look at how and why some ideas take off and others don't – in other words, how and why things scale. I am delighted to bring to you my conversation with John List. John has been described as a 'master economist' and a 'revolutionary experimenter'. He is certainly a pioneer in combining economic theory with field experiments. John is currently the Chief Economist at Walmart and has held the same role at Lyft and Uber. He is also the Kenneth C. Griffin Distinguished Service Professor at the University of Chicago's Department of Economics and has been an economic advisor to the Bush White House. For the purposes of this episode, John discusses his latest and fabulous book The Voltage Effect – How to Make Good Ideas Great and Great Ideas Scale. In it, John argues that scalability is critical to just about everything from medical breakthroughs to social movements. John shares a number of insights from the book, including the conditions necessary for something to scale and the secrets to high voltage scaling. We also spend some time on a topic I consider fascinating – when and how to quit something that is not serving us. This is one of the secrets to high voltage scaling. It's a fascinating conversation! Show notes: The Voltage Effect John's University of Chicago page John on Twitter John on LinkedIn The Khasi people of India Vince Lombardi John's piece in the Wall Street Journal on quitting The quitting 'coin flip' experiment _ _ _ _ _ _ _ _ _ _ Like what you heard? Subscribe and/or leave a rating and review on Apple Podcasts: http://apple.co/1PjLmK Subscribe on Stitcher: http://www.stitcher.com/podcast/all-things-risk/the-all-things-risk-podcast Subscribe on Soundcloud: https://soundcloud.com/ben-cattaneo Follow the podcast on Twitter: https://twitter.com/RiskThings Drop us a note: [email protected]  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Our free course module "How to Set Up Any Decision for Success" from our upcoming course How to Make Decisions With Calm and Confidence