EP 178 | Fio Dossetto (Postmark) - Using product-led content marketing to fuel customer retention

Today on the show we have Fio Dossetto, Editorial Lead at Postmark and Founder of Content Folks.In this episode, Fio shares the origin story behind her team's comic “Dun Dun Dunning” and the learnings and best practices she came across while producing the comic.We then discussed the early content mistakes at Hotjar and how the team made a major turnaround with product-led content and we wrapped up by discussing how to repurpose content generated for acquisition to drive retention.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected]. Don't forget to follow us on Twitter.