Ep 178: From Insight to Innovation - Featuring Flyodd Wood, Andrea Ng & Perrine Cavat

Explore the evolving landscape of brand strategy, consumer insights, and luxury innovation with the top marketing leaders from 1HQ, Canvas8 and Diageo. Floydd Wood, Strategy Director at 1HQ, shares his expertise on brand strategy and the creative solutions driving his agency’s success. Andrea Ng, APAC Insights Director at Canvas8 and our moderator for the conversation, tells us about the latest consumer insights and cultural trends shaping the Asia-Pacific market. Perrine Cavat, Luxury Scotch Innovation Director APAC at Diageo, discusses the innovations and strategies redefining luxury scotch brands in the region. Together, they explore the impact of evolving consumer preferences, the role of innovative strategies in brand success, and the future of luxury marketing. They also reflect on their personal experiences, challenges, and successes within their fields. Listen to the full episode to gain valuable insights into brand strategy, consumer behaviour, and luxury innovation, and discover the latest trends driving the marketing and business forward. Subscribe to the BritCham Singapore Podcast on your favourite player, and please take a moment to give us a 5* rating if you enjoyed the show.