Ep.179 - OTA vs Metasearch

from Ospitalità 4.0 - Slope Podcast · host Marco Matarazzi e Edoardo Ridolfi

Bisogna far attenzione a non confondere canali OTA e Metasearch, talvolta queste due tipologie di piattaforme rischiano di essere confuse tra loro. Nella 179esima puntata del podcast Ospitalità 4.0 si parlerà approfonditamente di OTA e Metasearch. I metasearch hanno il compito di interrogare il contenuto di più portali di vendita (tra cui canali OTA e sito ufficiale della struttura) e vanno ad aggregare i risultati in un'unica lista.I canali OTA mostrano invece SOLO nella propria piattaforma disponibilità, tariffe e prezzi di quelle strutture che hanno deciso di vendere i propri alloggi in quel portale.

Episode metadata supplied by the publisher feed · Published Sep 9, 2022

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Ep.179 - OTA vs Metasearch

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