EP 179 | Rupesh Rao (CogniSaaS) - Focusing your customer onboarding on customer outcomes and how it impacts retention.

Today on the show we have Rupesh Rao, Founder, and CEO of CogniSaaS.In this episode, Rupesh shares how he managed his career to optimize learnings before taking the leap over to entrepreneurship.We then discussed how you can switch your customer onboarding focus from a task-based to an outcomes-based approach and the impact it has on retention and we wrapped up by discussing how to manage priorities between departments and remove communication silos while onboarding new customers.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected]. Don't forget to follow us on Twitter.

What this episode covers

Today on the show we have Rupesh Rao, Founder, and CEO of CogniSaaS. In this episode, Rupesh shares how he managed his career to optimize learnings before taking the leap over to entrepreneurship. We then discussed how you can switch your customer onboarding focus from a task-based to an outcomes-based approach and the impact it has on retention and we wrapped up by discussing how to manage priorities between departments and remove communication silos while onboarding new customers. As usual,...

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This episode was published on August 24, 2022.

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