Ep 18: Banderita with Advertising Maverick Sue de Lopez

Sue is an exceptional and experience leader. She is a brand strategist at her core, who has mastered the craft in consumer understanding, and marketing. Over the last 30+ years she has dedicated her career to grow some of the most iconic brands in the US and International markets such as Google, Walmart, AT&T, Heineken, NBA, Procter & Gamble, Miller Coors, Marriot, Conagra and many more... A true force and pioneer of the Hispanic Marketing & Advertising in the US. A proud mom, wife an accomplished cyclist, fighter towards a more inclusive and equitable society. Sue tells us the story of her South American roots, how she and her family migrated to the US and how she began a successful career in the advertising arena. Sue is truly one of the best professionals and mentors I have ever met. Enjoy the episode! become a Force for Good by supporting their efforts towards more inclusive and equitable societies.