EPISODE · Apr 23, 2025 · 21 MIN
Ep. 18 Bellamy Grindl Shares the Secret Link Between Inventory and Marketing
from The Pennock Knockdown · host Pennock Agency
On today’s episode of Pennock Knockdown, hosts Nikki and Bellamy Grindl dive into the often-overlooked intersection between marketing and inventory strategy for digital-first retail brands. Bellamy, the founder of the boutique consulting firm Retailytics, brings her vast experience from both major corporations like Walmart and Gap, as well as fast-paced startups, to shed light on how emerging and early-stage brands can optimize their operations—especially when they’re working with high SKU counts in categories like apparel and beauty.00:00 Retail Expert Turns Founder Advisor03:19 Affordable Conversion Optimization Tool07:48 Ad-Inventory Alignment for Conversion12:36 Bridging Merchant-Customer Language Gap15:13 Optimizing Inventory and Assortment18:10 Fractional Work's Growing Value21:35 Navigating Client Focus and PricingCheck out the full episode to level up your digital marketing and retail operations game!Visit Pennock website: https://www.pennock.co/
What this episode covers
On today’s episode of Pennock Knockdown, hosts Nikki and Bellamy Grindl dive into the often-overlooked intersection between marketing and inventory strategy for digital-first retail brands. Bellamy, the founder of the boutique consulting firm Retailytics, brings her vast experience from both major corporations like Walmart and Gap, as well as fast-paced startups, to shed light on how emerging and early-stage brands can optimize their operations—especially when they’re working with high SKU counts in categories like apparel and beauty.00:00 Retail Expert Turns Founder Advisor03:19 Affordable Conversion Optimization Tool07:48 Ad-Inventory Alignment for Conversion12:36 Bridging Merchant-Customer Language Gap15:13 Optimizing Inventory and Assortment18:10 Fractional Work's Growing Value21:35 Navigating Client Focus and PricingCheck out the full episode to level up your digital marketing and retail operations game!Visit Pennock website: https://www.pennock.co/
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Ep. 18 Bellamy Grindl Shares the Secret Link Between Inventory and Marketing
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