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PODCAST · business

The Pennock Knockdown

by Pennock Agency

"The Pennock Knockdown" is your insider’s guide to breaking through the noise in beauty, skincare, and fashion marketing. Join us each week as we tackle the latest industry trends, reveal the secrets to successful brand growth, and share tips from the experts who are redefining the market. Whether you're a brand builder or simply beauty-obsessed, tune in to stay ahead in this ever-evolving landscape.

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Episodes

  1. Ep. 47 The Google Insider: Vertical Video, AI, and the New Search Reality with Noyonika Sircar

    In this episode of The Pennock Knockdown, Nikki sits down with Noyonika Sircar, an Account Strategist at Google (UK and Ireland). With a fascinating background that spans psychology, sociology, and fashion communication—including a master's degree from the Marshall School of Design in...

  2. Ep. 46 Mastering the E-commerce Duo: Amazon Strategy & TikTok Shop Success with Lori Fields

    In this episode of The Pennock Knockdown, Nikki sits down with Lori Fields, Founder of Jay Street, to bridge the gap between the world’s most mature marketplace and its most explosive new social commerce contender. With 15 years of experience as both a high-growth seller and an agency founder…

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  3. Ep. 45 Growth Beyond the Ceiling: Scaling E-commerce with Paid Media Expert Jeremy Yang

    In this episode of The Pennock Knockdown, Nikki sits down with Jeremy Yang, Founder of Digital Goliath (digitalgoliath.com.au), to discuss the high-stakes world of paid advertising. Jeremy shares his incredible "non-traditional" journey from being a high-school dropout and tradesman to becoming a...

  4. Ep. 44 Beyond the Buy Button: Storytelling and High-Performance Systems with Melissa Liebling-Goldberg

    Is your digital marketing strategy built on a foundation of "hope," or is it powered by a high-performance engine? In the beauty and lifestyle sector, the distance between a "scrolling" consumer and a "loyal" customer is paved with more than just a well-placed ad—it requires a narrative that...

  5. Ep. 43 The Clarity Audit: Moving Beyond "Hope" in Your Brand Strategy with Charlie Sells

    In this episode of The Pennock Knockdown, Nikki sits down with Charlie Sells, Brand Architect and Founder of Clarity Over Everything (clarityovereverything.com). Charlie shares his unique journey from youth ministry to marketing at Ramsey Solutions, and eventually launching his own consultancy...

  6. Ep. 42 Retention Reimagined: Navigating the 2026 E-commerce Landscape with Nikita Vakhrushev

    Is your email list a high-performing asset or a leaky bucket? As we move further into 2026, the gap between "setting it and forgetting it" and true strategic retention is widening. The days of generic blasts are over, replaced by a need for surgical precision in both automation and human-led...

  7. Ep. 41 Beyond the Click: Navigating Andromeda and Mobile UX with Ivan Janku of Digital Rocket Ads

    In this episode of The Pennock Knockdown, Nikki sits down with Ivan, Founder of Digital Rocket Ads (digitalrocketads.com), to dissect the shifting landscape of performance marketing. Ivan shares his journey from a frustrated fitness coach seeing his budget wasted on "vanity likes" to building a...

  8. Ep. 40 Search Everywhere Optimization (SEO) in the AI Era with Wes Towers

    In this episode of the Pennock Knockdown, host Nikki invites Wes Towers, the founder and director of Uplift 360 (uplift360.com.au), to discuss the rapidly shifting landscape of web development and search. As AI fundamentally changes how consumers find information, Wes shares his insights on why...

  9. Ep. 39 The Future of Search: Mastering AEO and "Sightless SEO" with Michael Buckbee

    Is traditional SEO dying, or is it just moving behind the scenes? As AI-driven search engines like ChatGPT, Claude, and Google’s Gemini start answering consumer questions directly, the "click to website" model is being fundamentally disrupted. In this episode of The Pennock Knockdown, Nikki sits...

  10. Ep. 38 Influencer Strategy 101: From Gifting to Whitelisting with Maggie Dwyer

    Is influencer marketing just expensive gifting, or is it a scalable revenue channel? In this episode of The Pennock Knockdown, Nikki sits down with Maggie Dwyer, founder of CO-ANU, to dismantle the common myths of the creator economy. They move beyond vanity metrics to break down the exact...

  11. Ep. 37 Scaling Shopify Stores to $1M+ with Zahid from Conzia

    Nikki sits down with Zahid, CEO of Conzia an eCommerce agency helping Shopify brands scale from their first $10K months to $1M+ in revenue. Zahid’s background is rooted in cloud computing, where he managed large enterprise accounts before burning out and leaving the corporate world entirely. His...

  12. Ep. 36 Carol Shih, Founder of Qodespace: Mastering Mobile UX, ADA Compliance, and Data-Driven CRO

    Welcome to The Pennock Knockdown! In this episode, host Nikki sits down with Carol Shih, the Founder of Qodespace, to dig deep into the essential elements of successful e-commerce development and Conversion Rate Optimization (CRO) in 2025. Carol is a seasoned e-commerce veteran with nearly 20…

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  13. Ep. 35 The 'Speed as King' Model for DTC Email & SMS with Nikita Vakrushev

    In this episode of The Pennock Knockdown, host Nikki Pennock sits down with Nikita Vakrushev, founder and CEO of the e-commerce email and SMS agency, Aspect. A former DTC brand owner himself, Nikita shares his agency's evolution from a "jill of all trades" full-service shop to a specialized firm...

  14. Ep. 34 'Breaking the Web' with SEO & AEO for DTC Brands with Jason Berkowitz

    In this episode of The Pennock Knockdown, host Nikki Pennock is joined by Jason Berkowitz, founder and CEO of the SEO agency Break the Web. With over 15 years in SEO, Jason brings a practical perspective to the most turbulent year in search history. Jason shares his origin story, from studying...

  15. Ep. 33 From CPG to CMO: Leslie McIntosh on Driving Growth with Fewer, Bigger, Better Campaigns

    Host Nikki welcomes Leslie McIntosh, Founder of Brand Botany and a highly sought-after Fractional CMO and Strategic Advisor. Leslie brings a rare combination of 20+ years of enterprise leadership at global CPG giants like L'Oréal and Revlon and five years of hands-on experience as an e-commerce...

  16. Ep. 32 Unpacking Data-Driven Strategies for DTC Brands with Mia Umanos of ClickVoyant

    In this episode of The Pennock Knockdown, we're joined by Mia Umanos, founder and CEO of ClickVoyant, an analytics company that helps DTC brands turn marketing data into actionable insights. Mia leads a team that acts as a turnkey analytics department for brands like For Love and Lemons and Ursa...

  17. Ep. 31 Decoding AI & Paid Search with Lisa Raehsler of BigClickCo

    In this episode of The Pennock Knockdown, we're joined by Lisa Raehsler, founder and CEO of BigClickCo, a recognized leader in paid search strategy. With 18 years in digital marketing and 15 years running her own business, Lisa unpacks how agencies and businesses can maximize performance by...

  18. Ep. 30 From Home Kitchen to Hummus Goodness: Hannah Awada's Flavorful Journey

    Join us on the Pennock Knockdown as we chat with Hannah Awada, founder and CEO of Hummus Goodness. Hannah shares her incredible journey from accidental hummus maker to leading a brand dedicated to authentic, high-quality Lebanese hummus. Discover how she identified white space in a saturated...

  19. Ep. 29 Why Should I Choose You? Finding Your 7-Word Purpose in a Noisy World with Ian Chamandy

    Welcome to The Pennock Knockdown! In this episode, we're joined by Ian Chamandy, a seasoned expert with over two decades of experience helping organizations—and individuals—define their purpose and become uniquely remarkable. Ian dives deep into his proprietary "Blueprint" process, revealing how...

  20. Ep. 28 Winning Website Analytics for DTC Brands with Philippa Gamse

    Welcome to another episode of Pennock Knockdown, the podcast where we unpack winning tactics and strategies for digital marketing leaders in the DTC space. In this episode, hosts Nikki and Philippa Gamse dig deep into the essential elements of successful digital marketing in 2025. Philippa, a...

  21. Ep. 27 Experiential Marketing and Brand Insights with Guest Leslie Llewellyn

    Welcome to another episode of Pennock Knockdown, this time host Nikki sits down with Leslie Llewellyn, founder and principal strategist at Selo Studios, to dive into the world of modern digital marketing and brand strategy. With over 20 years of experience working with both startups and global...

  22. Ep. 26 From Corporate to Agency: Ivonna Young’s E-commerce Approach

    Welcome back to the Pennock Knockdown, the show where we dig deep into digital marketing strategies for e-commerce leaders. In today’s episode, hosts Nikki and Ivonna Young, founder of the Lavender Agency and a seasoned fractional CMO, get into the nitty gritty of building data-driven but highly...

  23. Ep. 25 Jessica Sikora on Turning Music Fandom Into Youth Mental Wellness

    Welcome back to another episode of the Pennock Knockdown, where we break down innovative strategies for today’s digital marketing leaders. In this episode, your host Nikki is joined by Jessica Sikora, founder of Superbands - the nonprofit that turns music fandom into a force for youth mental...

  24. Ep. 24 Jonathan Fudem on One Text: The Future of Effortless Digital Payments

    On this episode of Pennock Knockdown, host Nikki dives into the intersection of payments and digital marketing with Jonathan Fudem, founder and CEO of One Text. Joined by guest Evan Sargent, the conversation unpacks how One Text is reinventing the shopping experience by making purchases as simple...

  25. Ep. 23 Jennie Gao’s Shift from Law to Skincare & Wellness

    Welcome back to another episode of Pennock Knockdown, where we dive deep into powerful strategies for digital marketing leaders and innovators. Today, host Nikki sits down with the impressive Jennie Gao, founder of Versine Skincare and co-founder of Narisure, to explore her unconventional journey...

  26. Ep. 22 Elevating Beauty Standards with Alishia Gallagher of MOB Beauty

    Welcome back to the Pennock Knockdown, where we dive deep into the strategies and real-world experiences shaping the future of digital marketing and brand building. In today’s episode Nikki sits down with Alisha Gallagher, co-founder and Chief Brand Officer at Mob Beauty. Together, they explore...

  27. Ep. 21 Avery West on Compassionate Branding for Female-Owned Businesses

    Welcome back to another episode of Pennock Knockdown, where we dive deep into the strategies and stories that drive marketing success. In today’s episode, host Nikki sits down with Avery West, the founder of My Name Is Avery Marketing Agency. Known for her expertise in female-owned brand...

  28. Ep. 20 Paume Founder Amy Welsman on Niche Markets & Brand Growth

    Welcome back to another episode of Pennock Knockdown! In today’s conversation, Nikki Lindgrern sits down with Amy Welsman, founder and CEO of Paume—an innovative brand redefining hand care. Amy shares her journey from being the first employee at Nyx, an intimate apparel startup, to launching her...

  29. Ep. 19 Anthony Standifer on Custom Solutions for Emerging Beauty Brands

    Welcome back to another episode of Pennock Knockdown, the podcast where we dive deep into the strategies and tactics that empower emerging beauty brands to break through and scale. Today, host Nikki is joined by Anthony Standifer, co-founder and Chief Marketing Officer of mSeed Group—a contract...

  30. Ep. 18 Bellamy Grindl Shares the Secret Link Between Inventory and Marketing

    On today’s episode of Pennock Knockdown, hosts Nikki and Bellamy Grindl dive into the often-overlooked intersection between marketing and inventory strategy for digital-first retail brands. Bellamy, the founder of the boutique consulting firm Retailytics, brings her vast experience from both…

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  31. Ep. 17 Unlocking Email Magic: Shayna Ventricelli on AI & Boutique Marketing

    In this new episode of Pennock Knockdown, we dive into the dynamic world of digital marketing with Shayna Ventricelli, the CMO of Ivy & Co Studio. Join our host Nikki as she unpacks Shayna's fascinating career journey from New York City actor to co-founder of a fitness tech platform, and...

  32. Ep. 16 Exploring the Beauty Industry's Digital Transformation with Expert Brianna Greenberg

    Welcome back to another episode of the Pennock Knockdown! In today's show, we're diving into the world of digital marketing with a special focus on the beauty industry. Your host Nikki is joined by an outstanding guest, Brianna Greenberg, an award-winning beauty industry leader and digital...

  33. Ep. 15 From Retail to Redyoos: Cleo Escarez's Journey in Sustainable Fashion

    Welcome to Pennock Knockdown, the podcast where we explore key strategies and tactics for those navigating the direct-to-consumer e-commerce space. In today's episode, our host Nikki is joined by Cleo Escarez, the founder of Redyoos, a Seattle-based startup dedicated to revolutionizing the…

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  34. Ep. 14 Unpacking Brand Strategy with Evan Sargent from Leap Year Branding

    In this episode of Pennock Knockdown, host Nikki dives into the dynamic world of branding with Evan Sargent, the innovative founder and CEO of Leap Year Branding. Evan shares her journey from creating stationery for her grandparents at age ten to founding her own branding agency. With a rich...

  35. Ep. 13 Exploring Skincare Innovations with Adam Klausner: Breakthroughs in Stem Cell and AI-Driven Creativity

    Welcome to another insightful episode of Pennock Knockdown! Today, we have the pleasure of speaking with Adam Klausner, an innovative leader in the e-commerce space and the president and COO of Symbiome, a microbiome R&D company transforming its proprietary platform into groundbreaking skincare...

  36. Ep. 12 Kelsey's Journey: From Fingerboard Influencer to Marketing Manager

    Welcome to another episode of the Pennock Knockdown, the podcast that unpacks key strategies and tactics for digital marketing leaders. In today's episode, we sit down with Kelsey Barker, the marketing manager at Yaza, a Mediterranean-style dip company specializing in Labneh. 00:00 Early 2010s...

  37. Ep. 11 Emily Taylor on How Digital Marketing Success is Defined by Behind-the-Scenes Strategies

    Welcome to another episode of the Pennock Knockdown, the go-to podcast for digital marketing leaders seeking effective strategies and insights. In today's episode, we are thrilled to host Emily Taylor, the director of Product Management at ShotFlow. Emily and our host Nikki share a history dating...

  38. Ep. 10 Resiliency, Entrepreneurship, and the Power of Community with Sara Jensen

    In this episode of Pennock Knockdown, host Nikki is joined by Sara Jensen, the co-founder of Hugh & Grace. Sara shares the inspiring story of how personal struggles with infertility led her and her husband to create a mission-driven, hormone-health-focused brand. They dive into the unique journey...

  39. Ep. 9 Humor, Sustainability, and the ‘Seeking Lovers’ Campaign with Noho’s Dianna Clapperton-Adams

    In this episode, Dianna from Noho joins us to share the story behind their innovative 'Seeking Lovers' campaign. Discover how humor, sustainability, and emotional storytelling helped Noho break through in the competitive furniture market. Dianna also dives into how their brand’s mission of...

  40. Ep. 8 Teen Wellness & Authentic Marketing: Dara Erck of Sam + Leo on Building a Brand from the Ground Up

    From pivoting in product development to finding success on Amazon, Dara Erck reveals how authenticity drives her teen wellness brand Sam + Leo. Learn about the challenges, strategies, and milestones of launching a brand for the next generation! #TeenWellness #MarketingTips #SamAndLeo...

  41. Ep. 7 How To Build Effective Organic Social and Marketing Strategies for Growing Brands With Autumn Morgan

    In this episode of The Pennock Knockdown, Nikki Lindgren shares expert insights on building successful marketing strategies for both B2B and direct-to-consumer brands. Learn how to stay ahead in 2025 with advice on navigating data privacy challenges, adapting to social media trends like TikTok,...

  42. Ep. 6 Unlocking 7-Figure Growth: Email, SMS, & Marketing Hacks to Scale in 2025 With Erin Lopez

    In this episode, Erin Lopez, Founder of Ivy & Co. Studio, shares powerful strategies that can help brands scale to 7 figures in revenue in 2025. Whether you're just starting or aiming to grow your business to its first million, Erin reveals the essential tools and tactics every marketer needs to...

  43. Ep. 5 Marketing Mastery: TikTok Trends, Scaling Secrets, and 2025 Event Insights With Kristin Lewis

    In this episode of The Pennock Knockdown, Kristin Lewis shares her expert advice on scaling a business, the rise of TikTok as a must-use platform for marketers, and why events like eTail and Expo West should be on your radar this year. From navigating cash flow to creating scalable systems…

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  44. Ep. 4 How Creative Testing Can Supercharge Your Ads With Cassidy Mace

    In this episode, Cassidy Mace, a digital marketing expert at Pennock, shares her strategies for driving results with paid media, how testing creative elements like logos can impact conversions, and her advice for brands looking to scale in 2025. Learn how to evolve your marketing approach, the...

  45. Ep. 3 How to Choose the Right Service Providers for Your Brand With Catherine LePetit

    Whether you're a startup or an established business, finding the right partners is crucial for long-term success. We discuss key factors such as clear communication, understanding your brand's unique needs, and evaluating potential vendors based on experience and expertise. This podcast provides...

  46. Ep. 2 A New Age And Demographic For Skincare Marketing with Sabrina Yavil

    Join us for the second episode of 'The Pennock Knockdown'!This podcast will serve to educate and engage members of the marketing community and individuals who love all things fashion, skincare, and marketing. This week, we feature beauty marketing expert Gryme CEO, Sabrina Yavil.

  47. Ep. 1 Beauty, Brains, and Breakthroughs with Justyna Wilson

    Join us for the first episode of 'The Pennock Knockdown'! This podcast will serve to educate and engage members of the marketing community and individuals who love all things fashion, skincare, and marketing. This week, we feature beauty marketing expert Justyna Wilson. More about Justyna: With...

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ABOUT THIS SHOW

"The Pennock Knockdown" is your insider’s guide to breaking through the noise in beauty, skincare, and fashion marketing. Join us each week as we tackle the latest industry trends, reveal the secrets to successful brand growth, and share tips from the experts who are redefining the market. Whether you're a brand builder or simply beauty-obsessed, tune in to stay ahead in this ever-evolving landscape.

HOSTED BY

Pennock Agency

CATEGORIES

business marketing

Frequently Asked Questions

How many episodes does The Pennock Knockdown have?

The Pennock Knockdown currently has 47 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Pennock Knockdown about?

"The Pennock Knockdown" is your insider’s guide to breaking through the noise in beauty, skincare, and fashion marketing. Join us each week as we tackle the latest industry trends, reveal the secrets to successful brand growth, and share tips from the experts who are redefining the market. Whether...

How often does The Pennock Knockdown release new episodes?

The Pennock Knockdown has 47 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to The Pennock Knockdown?

You can listen to The Pennock Knockdown on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The Pennock Knockdown?

The Pennock Knockdown is created and hosted by Pennock Agency.
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