Ep. 18: Creating Greater Organizational Success through Better Sales & Marketing Alignment – Interview with Nick Bennett

Everyone has an important role to play when it comes to generating revenue for the organization, and this was the key topic of discussion with Nick Bennett (Director of Field Marketing, Logz.io). During this interview, Nick elaborates on what he believes causes a misalignment between sales and marketing, what both sides need to do in order to succeed together, and why innovation as well as disruption is crucial for the road ahead.