Ep. 18: Decoding Data for Social Media

Danielle Sewell, Director of Digital Marketing at York College of Pennsylvania, shares practical insights on where to start when it comes to data, understanding metrics, and using data to tell compelling stories. Danielle also highlights the supportive community within higher ed marketing and the value of continual learning.In this episode you will learn:How to establish benchmarks.Simplifying your approach to analytics.The basics of creating a report.Guest Name: Danielle Sewell, Director of Digital Marketing at York College of PennsylvaniaGuest Social: LinkedInGuest Bio: Danielle Sewell has over 13 years of experience in strategic marketing and communications. She has been working in higher education since 2014, specializing in digital community-building, brand development, organizational storytelling, and marketing leadership. She currently serves as Director of Digital Marketing at York College of Pennsylvania, where she oversees content strategy and implementation for the institutional website and flagship social media channels. Danielle’s educational background centers on professional writing and creative project management. She completed her undergraduate degree in English with a writing concentration at the State University of New York at Plattsburgh, followed by an M.A. and M.F.A. in Creative Writing from Wilkes University. She lives in York, PA with her husband, Scott, and their dog, Cosmo. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.