EP 18: Designing a User Friendly World | Cliff Kuang

Cliff Kuang is a user-experience designer at Google and author of User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play, which was called a “tour de force” by the New York Times and was also named an Amazon Best Book of 2019. Previously, he was head of UX and product at Fast Company; the founder of Fast Company’s design site, Co.Design; and an editor at Wired. Under his leadership, Co.Design became an award-winning source of insight and inspiration for a generation of designers. Bon and Cliff talk about how Three Mile Island was the worst design fail in U.S. history, feedback loops and why most unsexy wicked problems actually demand the most talented designers.