Ep. 18. Finding your voice in web design and copywriting with Christina Easton

This conversation with my friend Christina Easton is full of super smarty-pants nuggets you won't want to miss. In this episode we are chatting about finding your brand voice, what branding actually means, how to use social media as a testing ground that can help refine that voice and how web design and copywriting can come together to boost  confidence for entrepreneurs. We also talk about the courage to show up, make mistakes and how to keep going. This is one of my fave conversations with a friend and colleague and you won't want to miss it! 03:31 Lost job, found passion, no turning back.09:42 Discovering one's authentic brand voice takes courage.11:52 Adversity, self-judgment, and finding inner strength.14:47 "Unsure of identity, seeking validation, finding purpose."18:15 Copywriting is important - worth the investment.21:25 AI supports but not replace creative inputs.25:01 Confidence from Instagram, legitimacy from website check.29:35 Starting out? Consider a one-page website.30:50 Encourages legitimate presence, organic growth, beautiful offering.CONNECT WITH ME! Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH CHRISTINA! Instagram: @soroguemediaWebsite: soroguemedia.comFreebie: Website audit. This episode was mixed and edited by Cardinal Studio.