Ep #18 - Germany: Adopt A “Go-Big-Or-Go-Home” Approach For A Successful Launch

Are you looking to launch the German market and struggling? Well… even though global expansion is a way to grow your business exponentially, let’s not forget that it is NOT an easy road. When you look out there, there are so many success stories that are highlighted. But for each success, you have 9 other…”learning” stories. Shiraz Buelbecker, ex- country launcher Germany for Papernest shares with us why the launch wasn’t successful on the partnership/business development side for 1.5 years. We go through the whole story of what did not work and the learnings they got from that ride! what you can expect: Why outbound outreach did not work as their first lead acquisition channel The importance of adapting your approach and your product “Go big or go Home”: invest in people & marketing early to make it work Hosted on Ausha. See ausha.co/privacy-policy for more information.