Ep. 18: How Revenue Leaders Build Teams That Qualify, Forecast, and Win More Deals — with Chuck Pledger

Revenue Architect is the podcast for revenue leaders navigating the evolving landscape of sales, RevOps, and revenue management. Each episode dives into practical strategies, proven frameworks, and real stories from operators who are building and scaling modern revenue engines. In this episode of Revenue Architects, we sit down with Chuck Pledger, author of The Elite Seller and VP of Revenue Performance at Veracode, to discuss what separates top-performing sales organizations from those struggling with pipeline noise, inaccurate forecasts, and inconsistent execution. If you’re a revenue leader struggling with system adoption, forecasting clarity, or aligning teams across the funnel, this episode will give you a practical lens on what actually works—and what doesn’t.