Ep. 18 | How to Fix a Big CAC | Why Your CAC Is Increasing | How to Diagnosis CAC Problems | Ad Fraud, ROI, CapEx. And OpEx

from The Brand Burger Podcast · host Braeden Matson

In this episode, I go deep on CAC. Why it's high and what to do about it step by step. I also talk through ROI, the difference between a Cap.Ex and OpEx and how to think about these two in the marketing context. Give me a shout: W: https://www.growthquotient.com/ LI: https://www.linkedin.com/in/braeden-matson/

Episode metadata supplied by the publisher feed · Published Jan 2, 2025

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Ep. 18 | How to Fix a Big CAC | Why Your CAC Is Increasing | How to Diagnosis CAC Problems | Ad Fraud, ROI, CapEx. And OpEx

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