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Ep. 18 | How to Fix a Big CAC | Why Your CAC Is Increasing | How to Diagnosis CAC Problems | Ad Fraud, ROI, CapEx. And OpEx episode artwork

EPISODE · Jan 2, 2025 · 40 MIN

Ep. 18 | How to Fix a Big CAC | Why Your CAC Is Increasing | How to Diagnosis CAC Problems | Ad Fraud, ROI, CapEx. And OpEx

from The Brand Burger Podcast · host Braeden Matson

In this episode, I go deep on CAC. Why it's high and what to do about it step by step. I also talk through ROI, the difference between a Cap.Ex and OpEx and how to think about these two in the marketing context. Give me a shout: W: https://www.growthquotient.com/ LI: https://www.linkedin.com/in/braeden-matson/

What this episode covers

In this episode, I go deep on CAC. Why it's high and what to do about it step by step. I also talk through ROI, the difference between a Cap.Ex and OpEx and how to think about these two in the marketing context. Give me a shout: W: https://www.growthquotient.com/ LI: https://www.linkedin.com/in/braeden-matson/

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Ep. 18 | How to Fix a Big CAC | Why Your CAC Is Increasing | How to Diagnosis CAC Problems | Ad Fraud, ROI, CapEx. And OpEx

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How long is this episode of The Brand Burger Podcast?

This episode is 40 minutes long.

When was this The Brand Burger Podcast episode published?

This episode was published on January 2, 2025.

What is this episode about?

In this episode, I go deep on CAC. Why it's high and what to do about it step by step. I also talk through ROI, the difference between a Cap.Ex and OpEx and how to think about these two in the marketing context. Give me a shout: W:...

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