Ep 18 I Donors Are Clicking Less, Giving More (Sometimes): What the 2025 M+R Benchmarks Study Really Reveals

In this episode, Raimy and Bini dig into the 2025 M+R Benchmarks Study, a wide-ranging report on digital fundraising trends. We unpack the surprising stat that online giving is flat and explore why monthly giving continues to rise, now making up 31% of all online revenue. We question whether donors are driving the trends or just responding to smarter asks. We also tackle the 11% drop in email fundraising, what it means for your strategy, and how deliverability and list hygiene might be at the root. Plus, we offer thoughts on donor-advised funds, the underused power of in-person volunteering, and how to actually use data to shape decisions instead of just reacting to it.This one is for fundraisers who want to step back, zoom out, and rethink how they approach their digital strategy.Link to the M+R Benchmarks study is here: Link----------------------------------------Chapters:00:00 Pre-Webinar Rituals and Personal Moments07:21 Good of the Week: Family Stories and Humor13:49 Exploring the M+R Benchmark 2025 Study18:36 Surprising Insights from the Study20:46 Email Fundraising Trends and Challenges27:57 Understanding Monthly Giving Dynamics32:10 The Impact of Social Media on Fundraising36:52 The Future of Donor-Advised Funds and Volunteer Engagement-----------------------Keywordsfundraising, online giving, email marketing, donor behavior, monthly giving, volunteer engagement, M+R Benchmark 2025, nonprofit sector, data analysis, community building