Ep 18: Meghan Corroon, Co-Founder & CEO, Clerdata - Retail Media Guide for Brands

In this thought-provoking episode, your host Shreshta sits down with Meghan Corroon, the brilliant mind behind Clerdata, to dive deep into the evolving landscape of Retail Media, a space that's transforming how brands approach advertising and performance measurement.Meghan brings a unique perspective, having transitioned from academia and global public policy work with the Bill & Melinda Gates Foundation to co-founding a data analytics powerhouse. Her journey is a testament to how traditional research methods and cutting-edge data science can drive innovation in today’s fast-paced e-commerce world.Together, they unpack how the definition of retail media has shifted post-COVID, why the current ROI and ROAS metrics are outdated, and how brands can pivot toward incrementality; a more reliable way to measure true marketing impact. Meghan also shares her take on the common misconceptions brands have, the pitfalls of platform-reported performance metrics, and the role economic volatility plays in shaping ad strategies.