EPISODE · Nov 18, 2025 · 53 MIN
EP 18 | Smart Scaling Techniques for Growth and Exit Preparation
from Merger She Wrote ® · host Paloma Goggins
Deals make headlines, but operations drive real results.Olenka Cullinan, COO and operator, joins Paloma Goggins to show how founders move from constant firefighting to running a company that thrives without them. From reclaiming your calendar with “CEO time architecture” to building SOPs that anyone can use, Olenka shares practical strategies to scale efficiently, reduce burnout, and prepare for a high-value exit.Learn how to delegate effectively, hire the right players, optimize client portfolios, and turn slow training into long-term speed. True freedom comes from systems, not hustle and Olenka proves it’s possible.Press play for actionable insights that boost value, sanity, and your path to exit-ready operations.
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Deals make headlines, but operations drive real results. Olenka Cullinan, COO and operator, joins Paloma Goggins to show how founders move from constant firefighting to running a company that thrives without them. From reclaiming your calendar with “CEO time architecture” to building SOPs that anyone can use, Olenka shares practical strategies to scale efficiently, reduce burnout, and prepare for a high-value exit. Learn how to delegate effectively, hire the right players, optimize client por...
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EP 18 | Smart Scaling Techniques for Growth and Exit Preparation
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