Ep 18: Stuart Maclaren - Thinking Outside of the Box to Drive Sales

Stuart is the CEO to 3 brands, Your Print Partner, Santa Sacks and Custom Gifts. Your Print Partner is the UK’s fastest-growing printing company, working with brands such as Cancer Research UK. Santa Sacks is exactly what it says on the tin, with an average of 100,000 orders every Christmas, this business is growing at an astounding rate. YPP Group supplies custom gifts and has worked with Warner Bros, football clubs and a whole range of chocolate brands, to name a few. Over lockdown, Stuart has been incredibly busy supplying brands such as Starbucks and Costa, with sanitiser and PPE products.  In this podcast,  Stuart shares how his eCommerce businesses were created and the importance of delivering on your promise for success. His discusses his opinion on the future of Print and the power of personalisation.  He shares the heartwarming story of how he hired a plane to supply the NHS and big brands, such as Starbucks, Costa and KFC, with PPE equipment and hand sanitiser. Using LinkedIn he has grown his brands and he did exactly that with his PPE products. Stuart shares which marketing channel had led to his success, his opinion on TV Ads vs Social Ads and how they both bring in sales. His success comes down to his attitude and drive, thinking outside the box and hiring people that challenge him to grow all his businesses.