Ep 180 Cliff Brooks- PestInClass.com

Episode NotesIn this powerful episode of The Trades Podcast, hosts Jeff Mudd and Danny Torres sit down with Cliff Brooks, Co-Owner of Pest In Class®, a company redefining professional development in the pest control industry.Cliff shares how Pest In Class is bridging the gap between education and real-world application—empowering technicians, company owners, and service leaders to reach new levels of excellence. From modernizing training programs to embracing digital learning platforms, Cliff explains how raising standards can attract better talent, improve retention, and boost long-term customer trust.Listeners will walk away with inspiration and tangible insights about leadership, training culture, and how continuous education drives both individual growth and industry advancement.Whether you’re in pest management, facility maintenance, or any skilled trade, this conversation will remind you that when you invest in people, you elevate the profession. 💡 Key TakeawaysThe vision behind Pest In Class® and its mission to professionalize pest control training.How technology-driven learning can simplify onboarding and career advancement.Why investing in technician education increases retention and customer satisfaction.The importance of leadership in shaping culture and service standards.How digital tools make technical learning accessible, practical, and scalable. Chapters00:00 Introduction to Pesting Class Exterminating02:43 Quality Over Competition in Pest Control06:04 The Importance of Trades Education10:38 Navigating the College vs. Trades Debate14:08 The Current Job Market and Trade Opportunities18:36 Pesting Class's Service Area and Customer Base19:48 Understanding Common Pests25:26 Integrated Pest Management Strategies29:58 The Utility of Pest Control Services33:55 Building Trust Through Quality Inspections39:20 Innovative Pest Control Solutions44:50 Personal Experiences in Pest Control49:55 Customer-Centric Business Model55:23 Engaging Customers with Pet Safety  About The Trades PodcastWebsitehttps://www.thetradespodcast.comHosted byJeff Mudd and Danny TorresThe Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community. Support the Trades MovementIf this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.