Ep 180 Cliff Brooks- PestInClass.com

Episode Notes In this powerful episode of The Trades Podcast, hosts Jeff Mudd and Danny Torres sit down with Cliff Brooks, Co-Owner of Pest In Class®, a company redefining professional development in the pest control industry. Cliff shares how Pest In Class is bridging the gap between education and real-world application—empowering technicians, company owners, and service leaders to reach new levels of excellence. From modernizing training programs to embracing digital learning platforms, Cliff explains how raising standards can attract better talent, improve retention, and boost long-term customer trust. Listeners will walk away with inspiration and tangible insights about leadership, training culture, and how continuous education drives both individual growth and industry advancement. Whether you’re in pest management, facility maintenance, or any skilled trade, this conversation will remind you that when you invest in people, you elevate the profession. 💡 Key Takeaways The vision behind Pest In Class® and its mission to professionalize pest control training. How technology-driven learning can simplify onboarding and career advancement. Why investing in technician education increases retention and customer satisfaction. The importance of leadership in shaping culture and service standards. How digital tools make technical learning accessible, practical, and scalable. Chapters 00:00 Introduction to Pesting Class Exterminating 02:43 Quality Over Competition in Pest Control 06:04 The Importance of Trades Education 10:38 Navigating the College vs. Trades Debate 14:08 The Current Job Market and Trade Opportunities 18:36 Pesting Class's Service Area and Customer Base 19:48 Understanding Common Pests 25:26 Integrated Pest Management Strategies 29:58 The Utility of Pest Control Services 33:55 Building Trust Through Quality Inspections 39:20 Innovative Pest Control Solutions 44:50 Personal Experiences in Pest Control 49:55 Customer-Centric Business Model 55:23 Engaging Customers with Pet Safety About The Trades Podcast Website https://www.thetradespodcast.com Hosted by Jeff Mudd and Danny Torres The Trades Podcast is the voice of the trades community. Where industry leaders turn for Ideas, Inspiration, and Information they need to build lasting success. Let's Build Together If this episode gave you something of value, inpired you or helps you be a better business person, share it with another contractor or leader from the trades community. Like, comment, and subscribe to help more people discover these conversations.