Ep 180: Restructuring Google Ads for Customer Avatars with Sean McGinnis from Kuru Footwear

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck today we’re diving deep with Kuru footwear CMO Sean McGinnis who’s helped the pain-free footwear brand break out of a growth slump and reach new heights last year. https://Kurufootwear.com Sean is a deeply structured, strategic marketer who’s focus on Google search marketing architecture has paid massive dividends since he began. In this podcast you’ll hear How a sketch in grade 5 turned into a proprietary Kurusole technology that provides Kuru’s main moat Why restructuring your website categories to match multiple customer journeys is a must do for Google Ads Why Facebook Ads aren’t a priority for this solution oriented brand Why mailing more just works, and how to make sure you’re not burning out your list What it’s going to take to become a household name for nurses Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video