Ep # 181: What Revenue Leaders See in the Data That Others Miss ft. Sara Archer (CRO, ChartMogul)

In this episode of Across The Funnel, Adil Saleh sits down with Sara Archer, Chief Revenue Officer at ChartMogul, to explore how AI is changing revenue operations, why fast experimentation is replacing slower traditional GTM playbooks, and what it takes to balance product focus with expansion pressure in SaaS. Their conversation covers hyper-personalization in account management, retention and expansion strategy, the tradeoff between in-house builds and purpose-built SaaS metrics platforms, and why strong operator judgment, customer relationships, and domain focus still matter even as AI lowers the barrier to building new products.