EP 182 - Why Studying Content Creators (Not Coaches) Will Transform Your Marketing with Dielle Charon

If you're still repurposing emails into Instagram posts and wondering why your content isn't converting, this conversation will completely shift how you approach content creation in 2025. Today I'm joined by my friend and client Dielle Charon, founder of For the 23%, for a deep dive into what's actually working in content right now versus what we used to be able to get away with. We're both seeing the same shift: the passive content strategies that worked a year ago simply aren't cutting it anymore, and the creators who are thriving are the ones treating content creation like the full-time job it actually is. Dielle shares her journey from being able to coast on repurposed content to having to completely revamp her approach, including her storytelling framework where you spend 50% of your content just painting the problem before sharing any solution. We're also diving into why studying content creators (not just business coaches) has been game-changing for understanding how people actually consume content on these platforms. From our content creation routines to what's working (and what's definitely not working) in 2025, this conversation covers the mindset shifts, practical strategies, and honest truths about what it takes to create content that actually converts. We're also addressing the content heartbreak that comes with platforms changing and why fighting the algorithm is the least productive thing you can do with your time. In today's episode, we're talking about: The storytelling framework that's converting  Why studying content creators beats studying coaches  The shift from passive to active content creation  Content creation systems that actually work What's not working anymore Connect with me:  Website Join our email list! Instagram Pinterest Connect with Dielle The WOC Business Show Instagram Youtube Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience