Ep. 183: Stealing Hormozi’s $100M Playbook for My $100K Soft x Savage Launch: Here’s the Cliffnotes

If you’re a high-level online coach, brand strategist, or feminine founder scaling your business with structure and soul—this episode is your blueprint.I’m breaking down how I’m building Soft x Savage Society as a $100K launch by modeling Alex Hormozi’s $100M weekend… but in a way that actually works for women like us.Inside this episode, I share:- How I’m turning this into a brand-led launch (not a discount drop)- The exact strategy behind my 6-figure launch plan- Why I’m prioritizing digital assets, nervous system regulation, and scalable systems- What feminine founders get wrong when launching—and how I’m doing it differently- How to build a business that sells before you speak (and lets you rest in between)This isn’t just a podcast episode.. it’s a real-time case study in brand, embodiment, and launch power.🖤 JOIN THE MOVEMENTSoft x Savage Society launches Sept 2.We don’t launch offers. We build brand universes.DM me “SOCIETY” on Instagram for early access + behind-the-scenes.💸 FREE & LOW-COST RESOURCESDownload the Magnetic Messaging Mini-Training — $22 for instant shifts in your content powerDownload the 100 Mil Brand Guide. [Message me “100 Mil” on IG for the link]Join Say Less— My program showing you how to tell stories that gets your dream buyers activate and buying for just $111🔥 SIMILAR EPISODES-Ep. 156: You’re Doing Everything Right… So Why Aren’t You at $100K Yet?-Ep. 147: Creating an Online Brand That's In A League Of It's Own in 2025✨ SHOP + SUPPORTMy exact Amazon storefront — supplements, skincare, and home luxuries I swear by.🎧 SUBSCRIBE + SHARESubscribe, leave a review, and tag @itslaurapatriciamartin + @softxsavagepodcast on IG for a chance to win our weekly giveaway.