Sarah Weihman, From Blueprints to Briefs: The Birth of Paradis Sport Active Underwear for Women | EP 184

After 23 years as an architectural and landscape designer, Sarah Weihman didn't expect a pair of underwear to change her life. But when her go-to activewear brand sacrificed quality for cost, the former D1 athlete realized a glaring gap in the market: most women’s performance underwear is designed by men with little regard for fit or durability. In this episode, Sarah shares how she pivoted from running her own architectural and landscape design practice, to becoming the CEO and Founder of Paradis Sport. Driven by a mission of sustainability and performance, Paradis is the only brand on the market that fit-tests products with elite and professional athletes. Tune in to hear: The Bold Pivot: How Sarah transitioned from a successful 23-year career to a completely new industry. Performance First: Why "good enough" isn’t enough when it comes to women's activewear. Sustainable Innovation: The research behind fiber technology and ethical manufacturing. Community Power: Building a brand for a crew of bold, determined women who refuse to compromise on comfort. Ready to upgrade your activewear? Experience the difference of performance-driven comfort for yourself. Listen to the full episode to grab an exclusive discount code for your first order at ParadisSport.com! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.