Ep 184 Todd Caponi - The Transparency Sale

Buyers are more empowered and knowledgeable than ever before. The voice of your customer holds more weight than ever before. What does this mean for sales professionals?Todd Caponi, Author of The Transparency Sale, talks about the power of transparency and how great sales professionals understand how vital it is to a successful customer relationship. Listen in on David and Todd’s conversation and walk away with true insight on how to become more transparent with your prospects and customers!NEW Research Report Sales Development Benchmarks 2021. Grab full report here: https://tenbound.mykajabi.com/research_report NEW BOOK: The Sales Development Framework: by David Dulany and Kyle Vamvouris, we lay out a proven methodology for running a high performance Sales Development program, now available here in paperback Grab it here: https://www.amazon.com/Sales-Development-Framework-Productive-Program/dp/1736768905/#SDR #BDR #salesdevelopment #tenbound #podcast #sales #marketing #salesengagement #salesenablement #research #prospectingBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-sales-technology-podcast--1947957/support.