EP 184: Why identifying your ideal customer is key (Direct Selling Accelerator Spotlight Special!)

This Spotlight Special shines the light on a topic that is not only something super important we regularly teach, but also something that gaining a better understanding of can mean completely changing your business for the better… Why identifying your ideal customer is a big deal. We’ve heard it said before that ‘figuring out your ideal customer is just a fancy way to procrastinate’. But, here's the twist: in the very next breath, people often then ask for Social Media advice. So why does that first step, identifying who your ideal customer is and who you are talking to, matter so much?  Tune is as we share four crucial reasons why knowing your ideal customer is essential for your business. It's like the compass that guides you to success. If you've ever felt stuck or frustrated with your results, understanding this is a game-changer! We'll throw in a few stories, maybe some embarrassing ones we've learned from too and explore why identifying your ideal customer is key. So, are you ready to unravel the mystery of who that ideal might be? Let's dive right in and make it clear!   We’ll be talking about: ➡ [0:00] Introduction ➡ [1:56] Working with your ideal customer ➡ [5:08] Selling to everybody is selling to nobody ➡ [5:46] Power of identifying your dream customer ➡ [7:19] Doesn't feel like work ➡ [10:14] Multiplication will happen if… ➡ [11:50] Being magnetic ➡ [14:27] Reciprocity of energy and joy ➡ [16:11] Power of word of mouth ➡ [17:46] Becoming more productive ➡ [18:43] Creating content becomes easy  ➡ [21:38] 2 key questions to ask ➡ [23:05]] What do I need to do next? ➡ [23:53] Final thoughts   Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us on: [email protected]   If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.See omnystudio.com/listener for privacy information.The simple Humanology Framework for confidently turning conversations into customers without feeling pushy, awkward or scripted. Save your FREE seat here: https://auxano.me