EP 186 : Creating a Category - Sreedhar Peddineni (Co-Founder, GTM Buddy)

Sreedhar is a serial entrepreneur and has founded 3 startups. He is currently the Co-founder of GTM Buddy, a SaaS startup that enables sales people do better. In this episode he spoke about the core skills that helped him startup thrice, how to sell to large enterprises, creating a new category and more in his conversation with Roshan Cariappa. Topics:00:00 Introduction01:17 Core Skill sets that helped Sreedhar startup 3 times06:57 Sreedhar's learnings from his past ventures09:53 Advice on Selling SaaS to large enterprises14:13 Importance of getting the right customers17:43 Competing against the incumbents23:24 Advice to founders pioneering a new category26:01 The unique challenges in sales enablement29:29 What is GTM Buiddy and it's use cases?37:37 Advice for founders in the $0-1 journey38:29 Getting people to prioritise buying decisions40:51 Sreedhar's thoughts on the Indian SaaS ecosystem43:37 Books and Podcast recommendations ------------------------------------- Connect with Sreedhar :Linkedin: https://www.linkedin.com/in/sreedharpeddineni/Twitter: https://twitter.com/SPeddineni100 ------------------------------------- Connect with Us: Linkedin: https://www.linkedin.com/company/startup-operator​Twitter: https://twitter.com/OperatorStartup​​ ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode!