Ep 186: Why Personalization Might Be The Biggest Opportunity in DTC with Eric Ji Sun Wu, Co-Founder of Gainful

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today we’re making gains with Eric Ji Sun Wu, CEO and Co-founder of Gainful, a fully personalized health and supplementation company, currently disrupting the $20 BN global protein powder market. https://gainful.com This podcast is a deep dive into the true meaning of personalization when it comes to both product and marketing. You’ll hear: Why you can only buy Gainful by taking their quiz what most brands get wrong about personalization The quiz that launched a million dynamic messages The true value of a Y-Combinator Experience Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video