Ep 187 – Business Building for Estheticians

Whether you are a recent graduate starting your esthetics journey or have been practicing for years, we can all use tips and tricks to get ahead in business. In this episode of ASCP Esty Talk, we sit down with Shauna Blanch, COO and founder of Color Up Skin Care, and Ashley Deckard, owner of a. d. esthetics and assistant director of education at Color Up, to hear their pro tips for boosting business. ASCP Esty Talk with Maggie Staszcuk and Ella Cressman Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast hosted by Maggie Staszcuk and Ella Cressman. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire. About Ella Cressman: Ella Cressman is a licensed esthetician, certified organic formulator, business owner, and absolute ingredient junkie! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view. She has spent many hours researching ingredients, understanding how and where they are sourced, as well as phytochemistry, histological access, and complementary compounds for intentional skin benefits. In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several skin care lines, including several successful CBD brands.   Connect with Ella Cressman:   Website: www.ellacress.com   Website: www.hhpcollective.com   About Maggie Staszcuk: Maggie has been a licensed esthetician since 2006 and holds a bachelor's degree in business administration from Stephens College. She has worked in the spa and med-spa industry and served as an esthetics instructor and a director of education for one of the largest schools in Colorado before coming to ASCP as the Advanced Modality Specialist.     Connect with Maggie:    P 800.789.0411 EXT 1636   E [email protected] or [email protected]   About our Sponsors All Truth Treatment Systems products have one thing in common—they work! Our products are made with 100 percent active and functional ingredients that make a difference to your skin. No fillers, preservatives, waxes, emulsifiers, oils, or fragrances. Our ingredients leverage the latest biochemical understandings and use proven strategies gleaned from years of compounding prescription skin health products for the most discerning physicians and patients.    Website: www.TruthTreatmentsPro.com    Facebook: www.facebook.com/truthtreatments    Private Facebook Pro Group: www.facebook.com/groups/truthtreatments    Instagram: http://www.instagram.com/truth.treatments     DiamondTome You shed 30-40,000 skin cells every minute—but dead skin still builds up without regular exfoliation. We can help! We're DiamondTome, the exfoliation experts. Our professional diamond-tip face and body wands treat the entire body, head to toe. From rejuvenating facials to luxurious body treatments, give your clients smooth, touchable skin year-round. And since no exfoliating treatment is complete without sun protection, we're giving away a DTProtect SPF 30 to the first 10 people who call us at 1-866-325-8247. Experience the DiamondTome difference, learn more at diamondtome.com!   Founded by botanical visionary Danné Montague-King, DMK is the World Leader in Paramedical Skin Revision™. Our revolutionary concept of REMOVE. REBUILD. PROTECT. MAINTAIN.® aims to match an individual's biochemistry with the appropriate skin therapy. DMK believes that the origin of most skin conditions is a result of disharmony within the skin. Using the principles of biochemistry, DMK has formulated a range of Enzymatic Treatments and Home Prescriptives that encourage the skin to return to its most balanced and healthy state. For skin care professionals whose business depends on generating long-lasting clinically-proven results, DMK's education-first approach has become essential. Hundreds of salons, spas, and even industry experts have recognized the effectiveness of the DMK concept, witnessed by thousands of people worldwide whose lives have been changed forever.   Instagram: https://www.instagram.com/dmkinternational/   TikTok: https://www.tiktok.com/@dmkinternational   Facebook: https://www.facebook.com/dmkinternational   TiZO Mineral sunscreens set the standard for esthetic elegance with tinted and non-tinted formulas for use on virtually all skin types and tones. Our name reflects our commitment: TiZO = Titanium dioxide + Zinc Oxides. All TiZO products are reef-friendly and 100 percent free of chemical sunscreens, dyes, fragrances, gluten, phthalates, and parabens. TiZO Photoceutical Skincare is the perfect partner to our sunscreens in the fight against photoaging. These silky, elegant products address tone, texture, and hydration while helping to prevent further damage. From our flagship TiZO3 Primer/Sunscreen SPF 40 to our gentle Ultra Zinc formulations to our new Advanced Vitamin C+E Serum with Bakuchiol, TiZO has the ideal selection of products to protect, repair, and revitalize skin. Website: https://tizoskin.com/ Facebook: @tizoskin Pinterest: @tizoskin Instagram: @tizoskin YouTube: @tizoskin     About Associated Skin Care Professionals (ASCP):   Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.   Connect with ASCP:   Website: www.ascpskincare.com   Email: [email protected]   Phone: 800-789-0411   Facebook: www.facebook.com/ASCPskincare   Instagram: www.instagram.com/ascpskincare